The Packyard blog
Keep clients coming back
Reminders, rebooking, no-shows and the slow months: keeping the clients you already won.
The Saturday note: one short email a week, no spam. Also on Reddit .
"On My Way" Texts for Mobile Groomers: Arrival Windows and Running-Late Scripts
Van clients wait at home for you, so the arrival time matters more than the appointment time. How wide to make your arrival window, when to send the on-my-way text, four copy-paste templates, and what to do when nobody answers the door.
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What to Do With Repeat No-Show Clients: The "Same-Day Only" Flag
A fee stops most no-shows. It does not stop the client who has done it three times. Here is the strike ladder salons use, how the "same-day only" rule works, when to switch a client to prepay, when to stop booking them, and the texts to send at each step.
The Pre-Book Habit: Rebooking at Checkout Is Your Best Slow-Season Insurance
Salons that ask every client to book the next groom before they leave barely feel the slow months. Here is the checkout script, the interval to set for each coat, and why a rebooking discount usually fails.
Slow Season for Groomers: Why It Happens and 10 Ways to Fill Empty Days
Late August through September is the quietest stretch of the grooming year. Here is why it happens, what it costs, and ten things salons do to fill the gaps before the holiday rush.
Weekly, from Himani
The Saturday note
One idea a week for getting clients, keeping them and running the day. Short enough to read between dogs.
Grooming Appointment Reminder Texts That Actually Get a Reply
Copy-paste reminder texts for grooming appointments: the booking confirmation, the evening-before text that asks for a reply, the two-hour text, and the follow-up when nobody answers.
What No-Shows Really Cost a Grooming Business (and How to Work Out Yours)
One formula for what no-shows cost your grooming business each year, three worked examples from $3,750 to $27,000, and the four habits that bring the number down.